Mortgage Marketing

Refinancing Mortgage Info is an extensive mortgage tool and directory of mortgage professionals in the United States. RMI has a number of mortgage marketing & advertising spots available online to give your mortgage business additional exposure and mortgage leads.

Our first recommendation would be to create a listing with RMI. This is a free service for mortgage brokers which will increase mortgage leads both on this site and from direct search engine traffic.

After that we can list your profile along the left hand column (under either Mortgage Companies or Mortgage Brokers) for a low monthly fee! This will provide a direct link to your profile on all of our 20,000 pages!

In addition to the profiled listings RMI has a number of mortgage marketing spots available on the homepage (sponsored links), above each of the 50 state pages, on the top row and button images along the left hand column. If you're a mortgage broker and you're interested in reaching our quickly growing audience then please contact Tom O'Keefe (617-947-8071) for additional information.

Search Engine Optimization for the Mortgage Industry

Tom O'Keefe, founder of RMI, is a search engine optimization expert and helps the mortgage industry optimize their websites for increased search engine traffic via SEO consultation, search engine marketing, pay per click (PPC) campaigns on Google & Yahoo and strategic links on Refinancing Mortgage Info. For a quick tutorial on SEO please read the below article. To contact Tom please call 617-947-8071 to learn how he can optimize your corporate website!

Mortgage Marketing & Search Engine Optimization

In the competitive mortgage business mortgage marketing is essential for increased leads and exposure for most mortgage businesses. However most mortgage websites ignore how essential it is to ensure that their website is optimized for search engines such as Google.

By making a few easy and quick updates to your site's Meta tags you can increase the amount of free traffic and exposure you receive from the search engines. Most mortgage websites that I review look good on the outside however the inside/the code is so ugly. The firm's name is repeated over and over, the description tag is no where to be found and the title tags are not unique for every page of the website. Having only one title for every page of your website is like having 20 chapters in a book all titled the same thing - how do you know what chapter contains the information you want!? By not uniquely titling your website's pages then the search engines cannot tell the user where on your website to find the information he/she needs. The user will then go somewhere else.

Optimizing your website is a very simple process that can easily take you less than one minute per page and result in a nice jump in traffic. When optimizing it's important to follow some basic steps:

Make sure your Title tags are unique for every page on your website.

Do NOT focus purely on your firm's name in the title tag since like it or not your firm is not going to be searched for as frequently as terms like mortgage, refinance, etc.

Do not forget to include the description tag.

Create a unique description tag for every page on your website that is relevant to the content included on that page.

Do not jam the title and description tags with excessive keywords! The search engines are definitely not dumb and will view this as keyword spam.

Use H1 Headertext

Make sure the content within a page matches the keywords in the title and description for that page.

These are basic first steps for optimizing your website for the search engines - basic steps that will show a noticeable difference. Once you fix your tags then you can start to focus on more advanced SEO such as strategic links to your site with appropriate anchor text for those links.

For a good tutorial on relationship marketing I recommend the Wikipedia page at Relationship Marketing